The Fear Theory

Changing the way we view mental health.

The Process

I initially began working on this project for a client that ended up going MIA – hey, it happens. I was excited about one of the sketches I came up with and decided to run with it. Shortly after completing a rough colourized sketch, another client showed interest in the poster and decided to use it for an upcoming event later this summer – it was a win-win situation.

The Research

The central theme for the project was a summer cottage party. Based on my initial sketch, there were several elements I wanted to incorporate that would give it a cottage feel. The iconic red cup was going to act as the main element, while the ping-pong ball (the sun), and everything inside the container emphasized the cottage experience.

The Initial Sketch

The cup was going to play a vital role in the design from the very beginning. The cottage on the lake or near a body of water was something I also had to incorporate in a way that made sense to the overall cottage party vibe. After sketching out a few different iterations, I decided to lay out the red cup in the middle, but on a slight slant to add some playfulness to the design.

Photoshop

I had a blast implementing the various elements into the poster, from the red cup, to the lake, and boat within it.

Final

There’s nothing quite like losing yourself in the creative process.

FollowIns.Tw.Yt.
...

This is a unique website which will require a more modern browser to work!

Please upgrade today!

Don\'t copy text!